Tag Archives: Rongead

Another Somewhat Quieter Internet Sensation in Africa

A  story about an ex-Ugandan warlord and an American NGO’s quest to have him brought to justice has been making a lot of headlines lately. Impressive as the social media effort is, interestingly enough it doesn’t seem to be engaging a lot of Africans. That might be because they’re too busy doing something else….

Countries in Africa have long been on the outskirts of the internet revolutions. No longer. Deep-sea fiber optic cables are making their way to the farthest shores of the continent. And cell phone towers are springing up all over the place which has prompted a exponential growth in cell phone sales and connectivity.

This is also bringing unprecedented opportunities to small businesses, and particularly in rural areas. A terrific example of this is taking place in Ivory Coast where these pictures (from the BBC) tell the story best of what can happen when people get hold of technology and more importantly, gain the opportunity to get fair prices on their goods.

And this is just one story of thousands that are quietly taking place across the continent (and yes, worldwide too) as poor farmers are able, with the help of 21st century tech, to monitor and negotiate fair prices for the goods they so painstakingly produce.

The international organization behind this idea, RONGEAD, works with a local organization to promote development rather than just aid. So, while many Westerners have suddenly learned about the evils of an ex-Ugandan warlord through social media and are busy being appalled, at the same time Africans are taking their own future into their hands with the same technology and moving forward into a more prosperous, peaceful and safe future.

Thanks for stopping by,

Heather McC

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